Digital Marketing Service

Social Media Marketing

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Ready to market your business to your target audiences on social media? We use competitor benchmarking and evaluate people’s online behaviour. We devise social media campaigns to help your business grow and engage your audience.

Search Engine Optimization

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Through thorough keyword research and industry-proven white hat SEO practices, we help your business attain higher organic rankings and better visibility in search results. Get quality leads and heighten conversions. Work only with the best.

App Store Optimization

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If you’re not working on your app’s app store optimization, you’d likely fall behind your competitors. Capitalizing on it would allow your app to get more installs. Our solutions are custom-crafted to capitalize on individual opportunities and trends.

PPC Marketing

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Reach your customers through our precise and data-driven PPC campaigns. We optimize the bidding strategies to boost your ROI for all targeted keywords. We even keep an eye on seasonal trends and promote your products accordingly.

PR & Media

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We offer 360 degree PR; Strategic PR Counsel, Planning & Counselling, New Product Introduction, Product Previews & Reviews, News Announcements, Press Releases, Press Notes, Issue Response Campaigns, Customer Profiles, and Crisis Management.

E-commerce

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OTB Strategy offers you a complete service of E-commerce related Services. We Support you with account creation & Management of all Ecommerce platforms or Market places like Amazon India, Amazon Globally, Flipkart & Meesho, etc.

Reputation Management

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Your online reputation can make or break people’s perception about your business. Heighten your reputation and reap its benefits through our dedicated service. We use a professional ORM strategy to acquire positive reviews for your business.

Web Development

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Great design is about creating experiences that spark customers' interest and showcase your brand in a genuine manner. We take time to understand what you are all about and build a design strategy that provides your customers a clear insight into your brand. With our designs, we help you to provide consumers a solution to their problems

Content Marketing

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An effective way for marketers to connect with their target audience is through the use of content marketing. Content marketing is used to share valuable, relevant, and consistent content with the aim of attracting and retaining a clearly-defined audience — and, ultimately, to drive profitable customer action.

Research and Analysis

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The first step in the digital marketing process is the research & analysis stage. The company will conduct market research on the product & services, competitor analysis, and audience analysis to develop a personalized, data-driven marketing plan for your organization. Utilizing digital marketing research and analysis results in a marketing strategy that effectively communicates with your audience and drives conversions.

Define your Target Audience

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Defining your target audience in digital marketing refers to identifying the specific group of people who you want to reach and engage with your marketing efforts. This involves researching and analyzing demographic and psychographic information about your potential customers, such as: age, gender, location and interests. This information helps you create a customer profile, which can inform your marketing strategy and ensure that you are effectively reaching the right people with your message.

Set Goals and Objectives

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Setting goals and objectives in digital marketing is a crucial step in creating a successful marketing campaign. Goals and objectives provide a clear direction and focus for your marketing efforts, allowing you to measure the success of your campaigns and make data-driven decisions. The steps involved in setting goals and objectives typically include your business objectives, smart goals and plan of action. By setting clear goals and objectives, you can ensure that your digital marketing efforts are focused and effective.

Create a Content Strategy

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Creating a content strategy in digital marketing is a critical step in ensuring the success of your marketing campaigns. A content strategy is a plan for the creation, distribution, and management of content that aligns with your business goals and objectives. A well-planned content strategy can help you engage with your target audience, build brand awareness, and drive conversions.

Execute your Strategy

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With a solid digital marketing strategy in place, the next step is to implement it effectively to achieve desired results. Despite having the best plan, it's crucial to execute it effectively to achieve success. Strategy implementation can pose challenges for small businesses, but it's the key to realizing the goals and objectives of your digital marketing efforts. The heart of a successful strategy lies in its execution, and that's what makes the difference between a good plan and a successful outcome.

Monitor and Measure Results

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Monitoring and measuring results is an important step in the digital marketing process that helps you evaluate the success of your campaigns and make informed decisions for future efforts. The steps involved in monitoring and measuring results typically include setting KPIs, making data-driven decisions, monitoring and measuring results is an ongoing process that helps you continually improve your digital marketing efforts and drive better results over time.